Hunting and selling

Building a business has a lot of characteristics that are like stalking an animal. In bird language training, where you learn to get close to a bird without startling it, I learned to make my disturbance smaller than my awareness. That's a great market entry strategy, building out from market discovery. Discovery leads to entry. Getting close without provoking a reaction you don't want is the best way to do it. don't sell a product before you have qualified a customer, for example. dont' pitch a solution until you have figured out what they really want solved. what will they pay the most the money for at the highest sustainable margin with the greatest satisfaction? You use bird language techniques to get close in order to find out. then you parse it down to wants and needs. Your debutante knows what you want, says Dylan in a song, but I know what you NEED. we sell to needs by finding the deepest needs and satisfying those. and we get paid the most and people are happiest.