What blogs are not

Blogs are not strategic media. one great way to use a collaborative blog is to talk to one partner on an aspect of the project, then post three sentences in a blog that are the words you'd say to explain to a colleague what just happened. I said this. he said this, then we got to here, and concluded this, or wondered about that... and that turns the process into intellectual property that is shareable and a medium for reflection and data mining at the appropriate time. it's a quick clarifying process that enables you to go on to the next thing with a clear head. AND it builds a business while creating a good process of cognitive ergonomics; the tasks we're given don't hurt our heads and actually help us think by the way they are designed. Bruce Boston told me about his work on that.